Prime Video enhances its user experience with a new navigation bar, personalized recommendations, improved subscription management, and smoother browsing.

Amazon Prime Video’s redesigned user interface includes an icon-based navigation menu, a dedicated sports tab, and improved content discovery features. The update aims to enhance user experience with easier access to live sports, clearer content labels, and immersive visuals​

Amazon Prime Video in Germany now offers 38 public broadcast channels, including 28 in HD, at no extra cost to subscribers.

Paramount+ will be available in the UK as an Amazon Prime Video Ad-Supported Channel, accessible on over 40 million devices.

Amazon has launched Echo and Alexa in Canada, with pre-orders available for Echo, Echo Dot, and Echo Plus.

Amazon Prime Video has launched on the tvOS App Store, making it available for Apple TV users in over 100 countries. The app features Amazon’s extensive library of movies and TV shows, including Prime Originals.

The NHS has partnered with Amazon to allow patients to use Alexa for healthcare advice. Alexa will use NHS-verified information to answer health queries, aiming to reduce pressure on healthcare services and help people access reliable medical advice at home..

HBO Max has returned to Amazon Prime Video Channels after being removed in 2021. The partnership allows Prime members to subscribe to HBO Max directly through Prime Video, offering access to HBO content within the Prime Video app for an additional fee.

Discovery+ launched on Amazon Prime Video Channels, allowing Prime members to subscribe to the streaming service directly through Amazon. This partnership provides easy access to Discovery+ content, including exclusive shows and popular networks.